Blue Valley COMMUNICATIONS & MARKETING MANAGER

Communications & Marketing Manager

The communication and marketing portfolio is responsible for managing all aspects of internal and external communication, as well as promoting the estate to residents, current internal stakeholders, external stakeholders, and potential visitors. Striving for a connected and informed estate community, enhancing the estate’s brand positioning , reputation, as well as attracting visitor and retaining residents through effective communication and promotional strategies.

Key Responsibilities

Communications & Marketing Strategy

Developing and implementing effective communications and marketing strategies to attract new residents and retain current residents.

Brand Management

Developing and maintaining the estate’s brand identity, ensuring consistency in messaging, visual elements, and overall image.

Internal Communication

Developing and managing internal communication channels such as the website, emails, social media platforms, notice boards and newsletters, to keep residents informed about current estate news, events, updates, and important information.

External Communication

Creating and maintaining the estate’s website, social media presence and events to provide information and engage with the broader external community and potential visitors.

Content Creation

Producing engaging online and print content for various platforms, notices, communiques, newsletter articles, social media updates, promo videos, and promotional materials.

Resident Engagement

Encouraging resident participation in community activities and initiatives.

Public Relations

Building and maintaining positive relationships with all stakeholders such as local media, businesses, and organisations.

Event Promotion

Planning, promoting, and managing events and activities within the estate to enhance residents’ experiences and create an enjoyable family environment.